Just like successful neighborhood and online businesses, successful realtors comprehend the significance of social networking advertising. We dwell in a buying civilization, so before homebuyers start seriously searching for housing choices or before a seller looks to get a realtor, they’re doing their research online. Real estate has a long sales cycle, and customers must be nurtured. By engaging content during their research process and providing potential customers info, you grow to be an invaluable source, when they’re ready to purchase or hire, and you remain top of mind.
The 80/20 Rule
Whether you’re on Twitter Facebook, Instagram or Pinterest, then the 80/20 rule should be top of mind when determining what sort of content to post. It’s simple: 80% of your content should be entertaining, engaging and educational, and just 20 percent should be promotional. Folks are to catch up with buddies, check out entertaining content and to locate info, they dismiss your brand media posts if they full of listings.
“Our achievement on social media has arrived from providing helpful content. It’s not about self-promotion–it’s about being a resource for our customers online as well as in-person. On social media, we provide tips on home possession and advice that rewards our viewers: responses to frequently asked real estate questions, articles, and appropriate information regarding our Seattle community. Like what we do, we use social media to construct a community, 1 customer at a time.”
Visual Social Media Marketing for Real Estate
Real estate is a visual market and that is great news for your social media marketing campaigns. Tools like Stencil allow it to be super easy and enjoyable to create images to complement your content on Facebook, Twitter, Instagram, Pinterest plus much more! We’ve put together a listing of posts’ forms you’re able to add to your social networking calendar to increase engagement.
12 Types of Posts to Successfully Engage Your Portfolio
1. Tips for First-time homebuyers
Buying a house for the first time is a daunting task. You turn into a go-to source for potential customers by providing advice and useful tips to first time homebuyers.
By offering answers to commonly asked real estate questions you can demonstrate your comprehensive real estate knowledge.
Potential sellers and buyers will probably be interested in the real estate industry. By providing updates, you show you’re up-to-date with business trends.
This allows you emphasize the best characteristics of the neighborhoods you have listings in and places your knowledge of them on screen.
By providing home staging suggestions to prospective vendors you show your audience that you’re involved in and on top of all the stages of the selling process.
This is another great way to exhibit the neighborhoods you have listings in.
Inspirational estimate posts create high involvement because people can connect to them and they’re readily shared.
Advice on open houses falls below the 20 percent promotional material class, but that doesn’t mean that you can’t create beautiful images that pique interest.
Humor goes a long way on media! One Stencil consumer, Ray Ciampaglia has definitely got the perfect idea: “Before coming into Real Estate I was a Managing Partner of an online advertising and marketing agency so I know of the importance of online marketing and how imperative social media is to the development of any brand on any level. Locally or nationally. The broker is the brand. Chances are the general public knows of, or has heard of, the agency I work for, so as a way for customers to find me as an agent I have to do something to stand out. I use websites for that.
Stencil has enabled me to become more imaginative with my articles.
I inject any interesting information about the real estate market or comedy and I create motivational quotes. No matter the type of posting I’m creating the goal is always the same. To get my name out there in the public eye and eventually become synonymous with real estate sales.”
This hilariously engaging article was created by Ray on Stencil:
Another instance of a 20% promotional class article, beautiful photos of your lists with advice, geotagging and business hashtags will certainly garner interest and likes.
Reviews show prospective customers what they can expect from you as a real estate. By showcasing faces that are happy and powerful closings, you’re building trust in your own brand.
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