Do you use visuals in your social websites marketing?
Have you been wondering how you are able to use images to take your marketing to a whole new degree?
To find out about visual sociable websites, I interview Donna Moritz for this episode of the Social Media Marketing podcast.
More About This Display
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what functions with social networking advertising.
The show format is on-demand talk radio (also referred to as podcasting).
In this event I interview Donna Moritz, who is a social media and visual advertising pro. She’s also the founder of Socially Sorted, a website designed to help little businesses reach more with visual sociable websites.
Donna shares the value of visuals in your social websites marketing.
You’ll discover the kinds of images that function best and the tools you can use to create them.
Share your feedback, read the show notes and find the links mentioned in this event below!
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Here are some of the items you’ll discover in this show:
Visual Social Media
What’s visual social media marketing?
Donna sees it because the usage of some kind of vision to communicate visually. It’s possible to use images or video to let a story or share a message. This was done in marketing for years.
As humans, it’s in our nature to convey visually. Images procedure quickly and people are attracted to them.
Listen to the show to discover why visual marketing has merged with social websites.
Why do artwork thing so much?
Donna explains how many people started using a site, where they would write in long form and build a community around it. Then along came Facebook, where articles became briefer and then Twitter burst on the scene using a 140-character limitation.
People have moved from sites to microblogs and now to multimedia microblogs. The only direction to go would be to speak with images. Together with Instagram and Pinterest, you are able to communicate only with images. Sometimes words aren’t even necessary.
People have consistently communicated visually–from as far back as painting images on walls. Picture source: iStockPhoto
Images are now even more popular with the capability to shoot video and photos using the camera on a smartphone.
Detavio Samuels, who owns the marketing business International Hue, stated, “The only thing shorter than a tweet or an article is a film.”
Listen to the show to discover why all platforms are becoming image-centric.
Picture Alternatives for marketers
Donna explains how it is possible to use images in various ways in your promotion.
It is possible to produce a short, snappy video; use images and images; slides or even a SlideShare demonstration; infographics and interrogate pictures.
You’ll figure out which one in the list below Donna found gets the maximum shares and answers.
Jay Baer talks about becoming inherently useful in his book . If you’d like your picture to become shared a lot, then you have to make sure it’s beneficial to your target audience.
For highly shareable articles, make sure it’s beneficial to your target audience.
You have to remember that as humans, we connect emotionally to graphics greater than video, audio or text. People make decisions and take action faster when prompted by graphics, instead of by reading a lot of text.
You’ll discover how it is possible to use how-to images for your small business and why it’s simpler than you think.
Another great alternative would be to tease people with a picture. You don’t have to offer the entire process; rather add a call to action to get visitors to click through to a site, Facebook page or Pinterest page.
On Facebook, you want to build engagement, or so the picture should be one that people will share, instead of click on to a own blog. If you are smart, you can find some really great outcomes.
This picture was designed accordingly the Social Media Examiner community would respond to it. People went mad for it.
Listen to the show to find out why folks feel compelled to click in a picture, such as it, discuss it, repost it or save it.
The elements of good visuals and making them sharable
Donna claims that with any bit of articles, you have to consider everything you would like it to do and where you need visitors to go.
A great place to start is with content that helps and inspires people. To get a more shareable variable, it is possible to ensure it is timely articles to coincide with breaking news, a party or an event.
Donna talks about when she worked with the group at Know Your Midwife, a personal midwifery practice in Australia. They have about 1700 followers on Facebook.
They started to post images consistently that were shareable and relevant to their own community. A lot of the images included quotes about normal birth and enabled birthing.
Know Your Midwife post always on Facebook.
You’ll hear about the people who started to share these images, and why it isn’t only people in their own community who seem to them for articles to share.
When it was International Midwives’ Day, Donna quickly composed a picture using a quotation using PicMonkey. They had 1400 shares by the end of the day.
The picture was more shareable in this case as sometimes people like to share images that seem like their own on Facebook.
You’ll hear the company advantages of using these kinds of images, and why it’s becoming more and more important with the newest Facebook news feed rank algorithm.
Donna considers that Facebook is currently such as Pinterest, in that 80% of material is shared content and 20% is first content.
When you merge the power of vision with initial content, then it gets shared a lot. If it is possible to create some of your own original content, you’ve got more chance of being shared, compared to needing to share everybody else’s. It’s very strong.
Another great example is a company owned by Caz and Craig Makepeace known as yTravel Blog. It’s among the biggest travel websites on earth. They have 4.35 million followers on Pinterest.
They have noticed a 3- to 5-fold increase in visitors in Facebook to their website, only from posting images with the overlay of a hint or a quotation.
They saw an increase in visitors from Facebook to their site, when they published this type of picture.
Programs were designed, so that text is easily added.
This template was designed so the owners can overlay themselves.
Listen to the show to discover why scheduling your own graphics is indeed important, and the tools you can use to accomplish it.
How to get started and the tools to use
Donna claims that although she isn’t a graphic designer, she does do a lot of the images herself.
Among the first tools she found will be PicMonkey. It’s an image-editing tool that doubles as a image-creation tool. Donna claims that it’s quite intuitive and there are a great deal of templates to choose from.
PicMonkey is quite simple to use.
Another tool that Donna enjoys is Canva. Now you can get your username and account promptly. They’re exceptional in that they’ve made graphic design quite accessible to everybody.
They also have a stock library of a million photographs that it is possible to gain access and some remarkable social media templates. Donna claims that a few of the updates that are due from Canva will blow people’s minds.
You’ll hear how you can use screenshots with programs like Snagit and Jing.
In case you’ve got a great deal of images that explain information, then the best sort of picture to use is the infographic. It’s a terrific way to help a person understand your message, story or concept.
Donna and her team have done a lot of infographics for the business and for clients. You’ll hear unique methods it is possible to use infographics in your company, along with the dimensions that work best for Facebook, Pinterest and sites.
Within this report, Donna goes through the various elements of a infographic.
Donna recommends you don’t just put your infographic on Pinterest. In case you have something more to say concerning it, then re write it into one of the blog articles. It’s a fantastic way to get additional mileage out of it.
Listen to the show to discover the other tools that Donna utilizes to create infographics.
Discovery of the Week
I was recently in Las Vegas using Joel Comm, at which he introduced me to a really cool program called Hang With. It’s an app for the iPhone or Android that lets you do live streaming using the push of a button right to your Facebook page or directly to different folks having the program.
It’s a live broadcast and once the broadcast is now finished, the video is then readily available on YouTube.
Joel chose to perform a fast 2-minute video of us at a buffet in the hotel. Everything was completed seamlessly due to him.
I believe it’s a really cool program, although I haven’t used it yet. Maybe it’s the direction we’re going with photography and video–the idea of a live component.
Make sure to check it out.
Telephone in and depart your social websites–related questions for us and we might incorporate them in a future show.
Listen to the show to find out more and tell us how this works for you.
Other Display Mentions
The week’s podcast is sponsored by Social Media Marketing World.
Social Media Marketing World 2014 is the physical mega-conference, which can be set to go back to San Diego, California on March 26, 27 and 28.
The conference features more than 80 sessions in four main paths: societal tactics, social plan, community management and content marketing. These sessions are taught my top specialists in the realm of social media marketing and content generation.
A small sampling of some of the speakers comprises Ekaterina Walter (visual promotion), Ted Rubin (societal relationship-building), Larry Benet (media), Martin Shervington (Google+) and Lou Mongello (podcasting).
We are so excited about this conference! Ensure to check our hashtag #smmw14.
The conference is going toward a sellout. Be sure to check it out.
Key takeaways talked about in this event:
- Research Detavio Samuels, who owns the marketing business International Hue.
- Have a look at Jay Baer’s publication Youtility.
- Head around to Know Your Midwife about Facebook to see the types of images they post.
- Check out yTravel Blog and determine what they do on Pinterest and Facebook.
- Utilize Buffer and HootSuite for scheduling articles.
- Attempt PicMonkey and Canva to help you produce images.
- Use Instagram and Over program.
- Utilize Snagit and Jing for screen captures.
- Create infographics using Piktochart, easel.ly, also .
- Email Emily at email@example.com if you are interested in corporate sponsorships to Social Media Marketing World 2014.
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