20 Social Media Advertising Tips for the Holiday Season

7-minute read

Every year, the holiday season seems to come out of nowhere! All of a sudden, you are satisfied with a flurry of enticing shopping deals and Christmas ads right and left.

The period between Thanksgiving and Christmas is regarded as a period of joy and togetherness, but also one of the biggest phases for internet revenue, and it keeps growing. Everyone, from big brands to small, is competing for the same distance across social networking, attempting to reach out for their client audiences and also prompt them to act.

How do you stand out that this holiday season?


Holiday campaigns for Facebook

1. Run a poll

As of November 2017, Facebook rolled out official polls for Newsfeed, with the choice to include GIFs. Polls can be fun and festive, but also lend practical, valuable results. Compare two items against each-other or request your followers for their opinion on something in the works!

There’s absolutely not any limit to how long your own poll will remain open, so your holiday choices are endless.

2. Bring the visuals out

So much of the Christmas spirit is represented by green and red festive decorations and bewitching images of a winter wonderland. Add pictures to your Facebook posts that reflect this, and connect with the content you are posting over the season.

Remember: All pictures, even Christmas ones, should be optimized for each social networking platform for optimal performance.

3. Share a candy story

‘Tis the season of happiness and thankfulness. Use this time of year to practice the art of storytelling; tell a heartwarming story that will get viewers into the holiday spirit, and also invite them to join the adventure.

It’s possible to story-tell using a site, an interview feature, a set of pictures or possibly a brief caption. The key will be brand cohesion along with a construction which invites your audience.

4. Utilize key dates

Thanksgiving, Christmas and New Year’s aren’t the only occasions surrounding the holiday season. Ensure you’re aware of dates that are trending (like #CocoaDay) which you can use to push up participation on Facebook.

Sendible has built an at-a-glance calendar for 2018 that highlights 114 of the most crucial occasions and times for marketers to program social networking around! The calendar is color coded round event theme, and even includes month strategies for marketers.

Don’t overlook a trending date | Download our 2018 Social Media Calendar


Holiday campaigns for Twitter

5. Engage with your followers

If you are already engaging with your own followers and fans, bring some holiday cheer in the mix. A tiny personalization goes a long way. If you are not actively engaging on social networking, there’s no better time to start!

Use social listening instruments, like Sendible, to keep an eye on folks mentioning your brand so you’re able to come back with outstanding answers immediately!

We can’t wait to see them Jackie! Thank you to us with your precious cargo. ^LN

— Southwest Airlines (@SouthwestAir) December 21, 2016

6. Raise the holiday souls by working with a neighborhood business

There are several ways to share the love throughout the holiday season. One way is to associate with companies in town to make something magical. This may be an event, a charity sponsorship or just a product.

Proud to associate w/ @UrbanspaceNYC @ this season’s Holiday Markets in NYC and celebrate the entrepreneurs who carefully craft their things, bringing their dreams to life and making sure each gift is perfect and ready to provide. Learn more: https://t.co/tBgpqSZzFdpic.twitter.com/wNK6SAZXSs

— Citi (@Citi) November 16, 2017

7. Run a knowledge sharing effort with a unique hashtag

A special hashtag will allow you to discover and engage with participants immediately in addition to monitor your results. Decide on a hashtag that’s fun and joyous, but also represents your brand or the effort. And if you are stuck on what you should share, try answering frequently asked questions or study and then publish several lesser-known facts about your brand or business.

Presenting Ted’s Box Sets: A group of blockbuster outfits for the trendy top man. Packed with loads of merchandise for a great value gift, also popcorn and 2 theatre tickets.

Shop now: https://t.co/klrUaKHNCD#UpToYourAntlerspic.twitter.com/4gk0QqEKcK

— Ted Baker (@ted_baker) November 29, 2017

8. Test paid ads on Twitter to encourage users to See your site/hidden promo

Running paid ads on Facebook isn’t just best practice but also a necessity due to the continued reduction of natural hit. Not all customers actively hang out on Twitter, which means you may choose to give their paid ads a go.

With Twitter Ads, you can promote your effective tweets (similar to boosting) to secure more engagement in the form of retweets, enjoys and replies — the perfect fuel to power your awareness sharing effort or any other.   You could even choose to advertise a concealed promo or direct people to your website and drive sign-ups or downloads. Should you have some spare funds, it could be worth giving Twitter Aads an attempt.

One delivery at a time, we are spreading holiday cheer across the country.

— U.S. Postal Service (@USPS) November 30, 2017


Holiday campaigns for Instagram

9. Hold a photograph competition

Nothing says ‘Merry Christmas’ just like a little friendly competition! There are numerous approaches you can twist this; try something which involves using one of your merchandise or something associated with your industry. The winner may find a trophy ranging from a free service or product to fame on your site.

Hold a holiday photo competition on InstagramHold a photo competition using Instagram Stories

10. Show your holiday spirit

Connect with your audience by showing you, or your brand, are just as in tune with the vacations as they are. You’ll find an audience which relates to you personally and is much more inclined to engage with this sort of content!

A post shared with Urban Outfitters (@urbanoutfitters) on

11. Maintain a theme

Serve your audience a more consistent image during the holiday year by adhering to a motif, including colors and content. Marks & Spencer (M&S) is a lifestyle and home manufacturer, so it’s fitting that they are posting Instagram pictures that feature comfy, winter houses and quotations that play to a consumer’s senses around the holiday season. It does not have to be extreme, however, your motif should be applicable!

Keep your holiday theme consistent on Instagram

12. Do a giveaway

Everyone enjoys a fantastic giveaway, especially around the time of year when folks are buying presents for their loved ones! Think: What do you want to accomplish by having a giveaway? Are you seeking a new ambassador, to increase brand awareness or to grow an email list? Think about such matters when deciding what you’ll give out and how you are going to install the parameters.

A post shared with Gopherwood Guitars (@gopherwoodguitars) on


Holiday social media campaigns for YouTube

13. Do a giveaway (Pt. II)

Instagram is not the only place to host a giveaway! YouTube is a somewhat popular platform for giveaways due to how relational it is. You can have a comprehensive discussion with your audiences about products, tools and services — then provide them a chance to win them! You can even re-post these long-form YouTube videos on different social networking platforms to ensure optimum effectiveness and viewing possible.

14. Show off your favourite holiday products

Don’t be afraid to provide an excess branding push through the holidays! Feature your products, your clients’ products, products you are affiliated with or products which produce the holidays a little bit brighter. Show people why they want them telling a story of where they come into usage, or simply by providing just a tiny demonstration.

15. Film a themed movie related to a market

Choose a theme and relate it back to your brand. Be clever here by using topics that enter play around this time of season, such as thankfulness, joy and giving.

16. Try your hand at vlogging

Give the gift of insight! It can be seriously powerful to provide individuals a look in your brand, or even one facet of your company, by doing matters behind the scenes and also enabling audiences to associate with you on a more personal level.


Holiday social media tips for LinkedIn

17. Share a bit of wisdom

LinkedIn is a stage built on connections and personal experiences. Share relatable quotations from your company webpage or a story on your deadline to connect with others and drive participation. Equally, you can use this opportunity to highlight the last year and what’s to come from the next. Keep it short, cheerful and relevant.

Share some wisdom on LinkedIn during the holidays

18. Showcase a charity

As mentioned previously, the concept of giving is at the forefront in this season. When there’s a company which you are affiliated with, encourage this on LinkedIn to additional drive impact and allow your relations to engage as well, or at least gain awareness.

Even in the event you don’t have a long-term affiliation, then    consider participating in a service project or charity event for a business over the holidays, and draw awareness to them on LinkedIn (and don’t forget to label their business name for additional organic reach).

Do good in the holiday season by featuring a charity on LinkedIn

19. Promote a holiday solution

Do you have something to provide companies? LinkedIn is a smart place to be boosting solutions for active workers across several areas. Ensure you’re fixing a problem or a demand your intended market will have over the vacations, and provide a remedy with your product!

Promote a B2B solution on LinkedIn during the holidays

20. Invite connections to a public holiday celebration

Why not? As we mentioned, LinkedIn is a place to connect with business pros and build working relationships. When there’s a chance to co-mingle with fresh folks, old clients or current prospects — put out it.

Invite your LinkedIn connections to join a public holiday party

Go forth and make interpersonal websites merry

Plan social media marketing campaigns for the holiday season

The most wonderful time of the season can also be a fantastic period to benefit from expansion opportunities on social networking. Although implementing every idea on social media is not realistic, you may see wonderful results from a well-planned holiday effort with articles which matches each platform.

Should you keep these cases in mind, you will be on your path to spreading holiday cheer for your business and your customers in no time! What’s the very best thing you’ve seen on social websites so far this year? Let us know in the comments below!

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